Developers have been furious with Apple’s decision to ban some adult-themed apps. But they have little choice.
Apple has decided to pull the plug on most of adult-themed apps. Thousand of such apps have been removed from Apple’s appstore since Friday. Apple mentioned in its official statement that decision has been taken after users’ complaints.
In an interview with New York Times Apple’s senior vice president of product marketing, Phill Schiller, said “It came to the point where were were getting customer complaints from women who found the content getting too degrading and objectionable, as well as parents who were upset with what their kids were able to see”.
This ban has infuriated developers of such applications. They have accused Apple of “experimenting with the livelihood”. It just demonstrates Apple’s hold and authority of Apple on applications eco-system. It is not ready to loose any control and this act leaves no confusion in it. According to some analysts Apple appeared to be trying to ensure that the App Store would not scare off potential customers as its products become more mainstream. iPad launch can be a factor behind this action as well.
But the criteria to ban a particular application is something that has been under a lot of criticism. Apple has not completely removed all sex-tinged apps from its store. For instance, a famous app by Playboy is still there and It is going to benefit most from this ban. Apple explanation for leaving some of the apps behind is also very interesting. According to Phill, Apple took into consideration companies earlier presence as well as whether they had “previously published material”. In other words, if you are into sex-related business then you can do it on iPhone as well.
Then there are few companies like on the go girls. One of their apps Dirty Fingers was banned while another application with similar content Sports Illustrate got off the hook. My guess Dirty Fingers got shot down because of its name. Other well known victims of this purge are: SlideHer, Sexy Scratch Off. You may remember these names from most-downloaded apps list.
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